Four years ago there were an estimated 100,000 users of FB in Cambodia and by March 2012 this had risen to 491,480 and in December 2013 SocialMediaCambodia.com pegged the figure at 1,120,000 users – reporting that there has been steady straight line growth at the rate of 1,100 new users every day or one Cambodian every two minutes.
So today the number is – in my rough guesstimate – well in excess of 1.3 million. That means more than a third of users have supported the most popular measured site in Cambodia: that of politician Sam Rainsy who has 480,000 “Likes” on his Facebook page. The second most favorited site is the Voice of America.
According to SOCIALBAKERS.COM who measure social media globally, the age-breakdown of FB users in Cambodia is skewed heavily (I would say seismically) towards the under 25s. Users 13-24 years old make up 62% of all users.
Females are catching up also. Four years ago FB users in Cambodia tended to be very predominantly male – but now the gender balance is 59% to the boys and 41% to the girls.
Growth of Facebook in Cambodia has been accelerated through the arrival of smart phones and cheap phone data deals. SocialMediaCambodia.com estimated that just on 75% of Facebook users were subscribing via their mobile devices.