Rap music isn’t everyone’s cup of tea. In the early 90s the gangsta rap sound from the meaner suburbs of Los Angeles assaulted the radio waves and split black culture down the middle with old-school R&B on one side, with a younger edgier generation on the other.
For any teenager growing up in LA it would have been impossible to ignore artists such as Run DMC, NWA, Ice Cube – and if the epicentre of rap music was the suburb of Compton, then in neighbouring Long Beach, home of several hundred thousand Cambodians in the USA, rap music provided an outlet for a generation of young migrants who had grown up with a feeling of displacement that came from being war refugees in a fairly unsympathetic foreign land.
praCh is the seventh child of a refugee family. He was born in 1979 near Battambang, and his family came to United States to escape the Khmer Rouge. His family was quite typical in that the adults seldom talked about their experiences of war: the focus was on the new life, though the new life was extremely tough. Out in the streets, the conversations of young people seem to be mostly about gangs, guns and drugs. praCh Ly loved rap music, but he found his lyrical home when one of his older brothers started telling him stories about the Khmer Rouge and about the family’s desperate escape to a refugee camp. Soon he was recording samples of music, using a karaoke machine, and throwing over these beats his hard-hitting lyrics. His album, Dalama, pieced together a song by song his own life story.
This was in the year 2000, and praCh manned booth at the New Year celebrations held by the Khmer community of Long Beach each year. There was to be live music at the event, but he was told that his music was too aggressive, that he was not able to perform. But an artist is an artist – and displaying a precocious confidence – praCh got up on stage before the main acts which were due to play, and he introduced himself. He told the audience that he was going to do a rap piece, once in Khmer, and once in English – and that if they didn’t like it – then they were welcome to boo him off the stage.
He performed his piece called welcome, first in English – just him and the microphone with no beats or accompaniment – and the younger members of the audience loved it. When he then performed it in Khmer he got a standing ovation from old and young. “Do another one,” they yelled. This was his breakthrough.
His CD sold locally in modest numbers, but unbeknownst to him, a Cambodian DJ took a copy back to the Phnom Penh, and played tracks on the radio. They got a huge reaction – partly from the government who wanted to ban these tracks, but after it was argued that the subject of the rap music was history and not the present government, the authorities relented, and the fan reaction was so strong that pirated copies of Dalama sold in huge numbers; making praCh the first Cambodian rap star.
This got him big publicity with mentions in Newsweek and other mainstream media, and it took praCh into circles he never expected. In 2002 he was shoulder tapped to become chief organiser of the Khmer New Year’s festival in Long Beach – a role that put him right into the middle of his own community. In the past 12 years he has continued to be published as a rap musician and as a poet – and he has been in big demand on the speaking circuit, lecturing on human rights.
Rap music may not be your cup of tea – but what is interesting about praCh is that he uses an in-your-face medium to tell honest stories, and expose the history faced by so many families who lived through the 1970s. He was quite surprised at how his music has served to open up conversations with families – with the younger generation, informed by his music, beginning to ask their parents about their experiences under the Khmer Rouge. This has been a healing process.
praCh is now probably regarded as the elder statesman of Khmer rap – and there are now several other names of Cambodian rap and hip hop artists both from Long Beach and from the homeland of Cambodia. It is a lively, dynamic genre. In 2004 he went on a 23 States tour across the United States and was a subject for Japan’s documentary film, which won NHK’s Best Documentary of the Year (2004).
He has also become active scoring movie soundtracks including the Khmer baseball documentary ‘Rice Field of Dreams’ (2010) and creating original music for the excellent Sundance Award Winning and *Oscar short-listed movie ‘Enemies of the People’ (2010).
Among his recent activities has been the founding and organising of the Cambodia Town Film Festival which ensures an outlet for Cambodia’s burgeoning film industry. He has been described as Khmer-America’s most influential citizen.