One pair of figures from the Asia Foundation study into mobile and internet in Cambodia, sums up the growth of smart-phone usage. In two years smart-phones doubled in market share, and if anything that growth is accelerating. By the end of this year more than half of all mobiles will be smart-phones.
Below we see who is getting the business: Samsung, for now, has half the smart-phone market, spearheaded with its Galaxy phones.
According to the report smart-phones are becoming increasingly a preferred source of news, weather and information.
Cambodia may have made a late start, but most of the country have skipped landline technology, PC computing and have jumped straight into the possibilities of 4G. A process that took the west at least 5 decades.
For more mobile phone facts and figures – click here.
The recent Asia Foundation report shows how rapidly smartphones have become part of the social and business landscape.
One of the most precise indicators of progress in Cambodia is the degree of ownership of telephones – and the percentage of those that are smartphones. No data in this crazy dis-aggregated market can surpass that of a well conducted market research study – and the report compiled for the Asia Foundation Mobile Phones & Internet in Cambodia 2015 is a great thorough study that surprised me in a couple of areas. The main points:
- Mobile phone ownership has basically reached saturation. 99% of adults 18-65 own a mobile.
- The market is dominated by low-end budget phones as well as by showy high-end phones that convey status, while mid range phones under-perform in this market.
- Smart phones have doubled in share from 20% of all phones in 2013 to 40% by the end of 2015.
- Khmer enabled phones are now dominant. They made up 30% of phones in 2013 but now account for 63% of Cambodian phones.
The Khmerisation of mobile – which was technically enabled just a decade ago, has a profound effect potentially. Instead of adapting around English for texting or for online behaviour, Cambodians can do it in their mother language.
I wonder if this simple fact will dampen the seemingly universal desire among young people to learn English. What do you think?
For more on modernisation click here Growth of FaceBook in Cambodia or here The Electric Village.
Smart-phones: on a Galaxy not so far away.
I hope you find this blog useful and interesting. Let us know if there is any Cambodian topic you’d like to see covered.